The Framework

INTRO

• 1Who is the 4th Stakeholder and what are these articles?
• 2The four big gaps we need to overcome

PART 1 - MORE GOOD

• 3Tuning your core business engine to do more ‘good’
• 4Making your business and social impact one and the same
• 5Attaching social impact to your scale
• 6Redirecting revenue, profits, or resources to a cause

PART 2 - 2ND ORDER IMPACTS

• 7No business is founded to harm society, but many end up there
• 8First-order business impacts defined
• 9Second-order business impacts defined
• 10Second-order effects and the Tragedy of the Commons
• 11Collective Action Step 1 - Mobilizing the collective
• 12Collective Action Step 2 - Mitigating the societal harm

PART 3 - TAKING BIGGER SWINGS

• 13The critical few vs. the trivial many
• 14The lack of a common denominator social impact metric
• 15Why we can’t use financial ROI as the prioritization metric for social impact
• 16A 4th Stakeholder prioritization metric matrix
• 17A real-world example of using the 4th Stakeholder Impact x Responsibility Matrix
• 18Changing your mindset to embrace an Impact x Responsibility Matrix

PART 4 - SOCIETAL BUY-OFF

• 19The fourth major gap preventing 4th Stakeholder balance
• 20The voice of X
• 21A Voice of Society Engine Part 1: Listening Posts
• 22A Voice of Society Engine Part 2: A 4th Stakeholder Prioritization Group
• 23A Voice of Society Engine Part 3: Transparent Action

SUMMARY

• 24A full article recap and downloadable summary