https://www.victorcho.com/home daily 1.0 2024-05-14 https://www.victorcho.com/contact daily 0.75 2022-03-15 https://www.victorcho.com/career daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d255af08-6afa-458a-857d-4380eb21e7a9/ZapSpot.jpg Career ZapSpot Co-founder - 2 years Conceived, co-founded, and scaled a new software company focused on creating a platform for small, viral, Internet-enabled software (think the App Store but on Windows, before the mobile phone). Virally distributed millions of applications across 100+ countries. Shut down the business after the 1st tech bubble. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/f9b4de64-4b45-4a07-91b8-a3b9398ea63d/ivillage.jpg Career - iVillage.com Senior Vice President Strategy and Operations - 2 years Responsible for driving a revenue model shift for the world’s #1 women’s community web-site from a predominantly advertising-driven company to one with diversified commerce, licensing, and partner revenue streams. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/f973b47d-5599-47a8-8b56-2e93b41872da/Emovid.jpg Career - Emovid.com CEO - 2023+ A stealth AI video company with a simple but audacious purpose: to fundamentally change how the world communicates at work using the power of video. The end result: deeper human connections, more trust, and more fulfilment at work. We’re going to use AI to prevent us from moving into a world where we delegate our relationships to AI. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/16f1cd4d-dffc-454c-8f0e-960aabbfb6a2/Microsoft.jpg Career - Microsoft Corporation Multiple roles - 7 years Seven+ years of management experience overseeing some of the earliest Internet marketing and business initiatives. Managed the worldwide web and digital marketing strategy for a $500 million+ consumer products unit, including launching the first direct-to-consumer e-commerce and subscription offerings. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/67d89478-0540-4aa3-9367-cc9afd226e32/Kodak.jpg Career - Kodak Gallery / Ofoto.com CEO - 4 years Responsible for driving a fundamental turn-around in what had previously been the dominant social photo-sharing site in the U.S (www.ofoto.com). Drove a wholesale refactor of a $150 million+, 75M user, 400+ employee business over four years despite significant external and internal pressures and a parent company Chapter 11. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6dc55733-0be2-4ebb-8cd9-5fcba86fd0a7/Intuit.jpg Career - Intuit Vice President Web Marketing and Commerce - 4 years Between 2004 and 2008, responsible for all aspects of web marketing and operations for a $3 billion software and internet company with over 100M+ unique web visitors per year. Grew web channel revenue from $300 million to $1.3 billion+ over four years despite increasing competitive pressures from Microsoft and disruptive web-based competitors. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e989b82f-1275-497d-9228-5a54938f93d7/2017-01-2610-03-39D4S_0794.jpg Career - Evite.com CEO - 7 years Between 2014 and 2021, saved Evite (100M+ unique users/year) from the "Myspace slide" and successfully brought the business from systemic degradation to user stabilization, user growth, revenue diversification, and finally revenue growth. Between 2020 and 2021 successfully navigated the business through the existential impact of COVID19, including an extraction from Liberty Media and a complete cost and business refactor--resulting in 2021 being the strongest financial year in the company's history. Currently on the Board and remain an active shareholder. https://www.victorcho.com/boards daily 0.75 2024-01-28 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/230d7c77-9c4e-4bb4-9efd-fff913168267/Logo+-+White.png Boards - Make it stand out Board Member An AI-driven video platform to bring more authentic and emotive communication to the world https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/a79f6d88-63c2-4c51-8b70-7a1f1bcb578a/Evite+Logo+White.png Boards Board Member (previous) The world’s #1 platform for bringing people together face to face with 100M annual users https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/020bd594-fbe9-4999-9fde-1ae3fa903c59/Modo+Payments.png Boards - Make it stand out Board Member Modo is a payments orchestration platform for some of the world’s largest and most complex enterprises https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/4db72ae5-46d7-415b-bb78-ec501f2ea184/IMA.png Boards Advisory Board World’s largest association of Internet marketing professionals https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/9ee9b845-e566-4472-92b0-42b5a2470e3c/Wharton+Logo+-+Official.png Boards - Make it stand out Advisory Board Connects industry with researchers and students with the goal of innovating the field of data analytics https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0452ff7e-a3c2-4cdc-b63d-a54f164cff31/Clockout.jpg Boards - Make it stand out Advisory Board IRL social networking made for the next generation of young professionals https://www.victorcho.com/press daily 0.75 2024-08-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Press https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Press https://www.victorcho.com/speaking daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639723465275-G6ZOMDSTDCWWGK78TOQL/LIB.JPG Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639723542040-PDF1VNE3VP6WZ8A6PZAQ/Thought+Leadership+Summit+Logo.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639723687671-WHGD0OLSMG8DXCV3YQS0/Frost+and+Sullivan+Logo.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639723715028-2H0LMROTU3CXQO239B8M/IMA.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725016011-RL44N1GSCB8BM6CVO0NN/Subta.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725079264-KHDHKOPOL5TYEUP2LL3J/Wharton+WCA.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725241913-MRTD7VUR503RLOKW481N/Wharton.png Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725360987-XD2YS3AGO4VNP6VDQ772/Seer.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725703221-K4UN69FZJDPYAP6QZCY0/Blogger+Bash.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725781822-N0DA0TAOWD649XC40035/Microsoft+Conference.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639725948219-H4FGV00H4OUKP58BSOBK/Purpose+x+Profit.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639726385698-990B3AF5SIFIF6H7ABYZ/Carlyle+Group.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639726712095-6DUVXL2XBHXRSQNVW6LQ/Google.png Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639727030001-OO3NM2DFBKEBD0M5NW8D/Princeton.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1639727590109-HWLEQEFGNTBFIEXO1HHH/BlogHer.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1640132959254-IFC6A572D88J123662GY/Cision+World+Tour.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1659468545078-HS0MM5N5EJVKXYJ5U3UI/Leap.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/5c1050ff-73a2-4f70-bfa0-d4f55b1b5421/Beyond+Board.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/3ec03a4d-3b05-457d-9e8f-35fef38152cb/Conscious+Capitalism+2.jpg Speaking https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/fa99e375-2f6a-45ee-b416-c98d75ec66fe/Ascend.jpg Speaking https://www.victorcho.com/resources daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/026ac181-6750-4925-a396-f8ca299b26df/Female+Tech+Company.jpeg Resources - On building a 60% female tech company How Evite achieved a much better balance in terms of overall company diversity. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/cbff0cba-cce0-49ae-b906-3584dfdb0378/Set+3+-+Icons.png Resources - Set 3: Eight essential leadership skills for any leader The eight critical skills every leader at every level needs to master in order to have a highly engaged organization razor-focused on delivering against the defined strategy. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c1d8972-0a1f-46e9-8d3c-ab2e57494c50/Set+4+-+Icons.png Resources - Set 4: Prioritization and decision making How to break your strategy into the right strategic, organizational, and operational priorities, make hard-cut lines and trade-offs, and make it all come together seamlessly for execution. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b07752ce-55c1-4117-ab46-6034237c37ae/4+Stakeholders.png Resources - Set 2: Delivering for all 4 stakeholders Frameworks to help build a world-class team that has a deep focus on the customer, delivers net positive societal impact, and consistently increases shareholder value. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/83f9d9b1-bdd4-4913-b2ce-e4e381107352/Set+5+-+Icons.png Resources - Set 5: Operating Mechanisms Operating mechanisms to ensure that all of your strategic, organizational, and operational priorities are coordinated and synchronized. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/12e25723-19f2-41cc-81bb-69116f2b5549/Set+1+Icon.png Resources - Set 1: A winning, measurable strategy Frameworks to help you assess the broad business and societal landscape around you, set your strategy in a way that encompasses all four stakeholders and put a scorecard in place to measure success. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/054bd6f6-1459-4d6a-ac98-ea79a02888e2/Connected+-+Icons.png Resources - Connected Business Models A high-level overview of the new connected world and multiple frameworks for thinking about building your own unique connected ecosystem. *Special thanks to Scott Cook (Intuit's founder) for feedback on this deck while I was crafting it. https://www.victorcho.com/set1 daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d12d471b-8c4e-47c7-8ef1-ee0afbac811a/Set+1+-+Slide+1.jpg Set 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/69850f2b-7e00-46c6-8fb2-3550669e7cc8/Set+1+-+Slide+2.jpg Set 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d2e66f71-bab2-49fb-a0e3-74ec0f9a888d/Set+1+-+Slide+3.jpg Set 1 https://www.victorcho.com/set-2 daily 0.75 2022-08-15 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/68d28203-f91c-406b-b2b5-45565bf0386e/Set+2+-+Slide+1.jpg Set 2 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/a2d9d4d9-93ba-478f-a8cb-7c993da07540/Set+2+-+Slide+2.jpg Set 2 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/c75eb3a4-9d5d-434b-9332-97bc4c8b462a/Set+2+-+Slide+3.jpg Set 2 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/85ee0ed3-9b70-4b36-8007-c61e5b142606/Set+2+-+Slide+4.jpg Set 2 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/14e285a6-d2ae-4825-8635-9fc2cbf26069/Set+2+-+Slide+5.jpg Set 2 https://www.victorcho.com/set-3 daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b0be76f2-6cb6-48ab-8090-fe36f289e2ce/Set+3+-+Slide+1.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e30905d1-2902-467f-878f-4dafcd5cd275/Set+3+-+Slide+2.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d7ea5683-5faf-46f6-8ef2-8aa196ae9de0/Set+3+-+Slide+3.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/ae486934-c2b4-4919-ab7e-2e006e53ea3c/Set+3+-+Slide+4.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/be303b07-c412-41bf-9155-7895111cd580/Set+3+-+Slide+5.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/42dd6081-a613-49e6-8db5-7ab020889947/Set+3+-+Slide+6.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/603ccaa2-f430-4efc-884c-205c798c8bf8/Set+3+-+Slide+7.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/578e1531-8df2-4f4e-8105-b79e5c0e367c/Set+3+-+Slide+8.jpg Set 3 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/099ea0eb-8b69-4c6c-ab51-59a97af04cdf/Set+3+-+Slide+9.jpg Set 3 https://www.victorcho.com/set-4 daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/34e7a5e6-9d60-458b-b0f6-b5347124543e/Set+4+-+Slide+1.jpg Set 4 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/8c3034a8-3eb4-4dfe-be3a-7dd04192ed41/Set+4+-+Slide+4.jpg Set 4 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/9c7b087b-d5e1-4a81-8438-cddea89b28e6/Set+4+-+Slide+2.jpg Set 4 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/cb13566e-7ebb-4bb6-b693-f9565b779769/Set+4+-+Slide+3.jpg Set 4 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/94d0d5b6-6ba4-4517-9b17-5df792fb31c5/Set+4+-+Slide+5.jpg Set 4 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/dfd95ddc-b818-447c-aed0-e97a00d65734/Set+4+-+Slide+6.jpg Set 4 https://www.victorcho.com/set5 daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/ad570301-a60c-4cf9-b7f3-231a80e67cec/Set+5+-+Slide+1.jpg Set 5 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/3060f331-fa23-4f98-8aed-98b5e60978ed/Set+5+-+Slide+2.jpg Set 5 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80a2b88a-a192-42c6-bc3b-26fcdf4e91f2/Set+5+-+Slide+3.jpg Set 5 https://www.victorcho.com/course daily 0.75 2024-07-01 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/204f04e8-ac3f-44c7-9589-f0447618e004/Course+Letter+-+White.png Career Course - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e989b82f-1275-497d-9228-5a54938f93d7/2017-01-2610-03-39D4S_0794.jpg Career Course - Make it stand out Evite - CEO https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0252e58e-ab3a-4602-bbff-2676aec6f6a0/Intuit.jpg Career Course Intuit - Executive https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/16f1cd4d-dffc-454c-8f0e-960aabbfb6a2/Microsoft.jpg Career Course Microsoft - Executive https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b4d14b74-0933-4d47-8dec-bd9ac7f510e5/Kodak.jpg Career Course Kodak Gallery / Ofoto - CEO https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104631225-A4ZUBF1LAUM7K9JE0OUB/Icon+-+Image.png Career Course https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104642162-J89R1NSW5YNJDHHQ1XZ9/Icon+-+Doing.png Career Course https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104656272-2GMJL5AU6SAMSV7JALRB/Icon+-+Q%26A.png Career Course https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1644084994887-NQ18LVQIAGCK1DV1X3M1/Icon+-+Escalator.png Career Course https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1644085003550-G0S3YP72FURC9K05DTN2/Icon+-+Wall.png Career Course https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1645653498555-T2EC1J4A72MF3FKLIBM9/Icon+-+Board.png Career Course https://www.victorcho.com/terms-of-service daily 0.75 2022-01-22 https://www.victorcho.com/privacy-policy daily 0.75 2022-08-08 https://www.victorcho.com/course-archive-1 daily 0.75 2022-02-24 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/204f04e8-ac3f-44c7-9589-f0447618e004/Course+Letter+-+White.png Course - Archive 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e989b82f-1275-497d-9228-5a54938f93d7/2017-01-2610-03-39D4S_0794.jpg Course - Archive 1 - Make it stand out Evite - CEO https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/16f1cd4d-dffc-454c-8f0e-960aabbfb6a2/Microsoft.jpg Course - Archive 1 Microsoft - Executive https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0252e58e-ab3a-4602-bbff-2676aec6f6a0/Intuit.jpg Course - Archive 1 Intuit - Executive https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b4d14b74-0933-4d47-8dec-bd9ac7f510e5/Kodak.jpg Course - Archive 1 Kodak Gallery / Ofoto - CEO https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1644084994887-NQ18LVQIAGCK1DV1X3M1/Icon+-+Escalator.png Course - Archive 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1644085003550-G0S3YP72FURC9K05DTN2/Icon+-+Wall.png Course - Archive 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1645653498555-T2EC1J4A72MF3FKLIBM9/Icon+-+Board.png Course - Archive 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104631225-A4ZUBF1LAUM7K9JE0OUB/Icon+-+Image.png Course - Archive 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104642162-J89R1NSW5YNJDHHQ1XZ9/Icon+-+Doing.png Course - Archive 1 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642104656272-2GMJL5AU6SAMSV7JALRB/Icon+-+Q%26A.png Course - Archive 1 https://www.victorcho.com/ceo-letter daily 0.75 2022-02-24 https://www.victorcho.com/course-signup daily 0.75 2022-04-28 https://www.victorcho.com/thank-you daily 0.75 2022-04-28 https://www.victorcho.com/qa-signup daily 0.75 2022-03-11 https://www.victorcho.com/course-index daily 0.75 2022-08-08 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/519704d1-0912-427b-bedb-7ed6c54b8b3a/Charities+3.jpg Course Index - Help students in need All of these organizations help underprivileged youth in their difficult transition into college and then the working world. Learn more about these important non-profits here: Students Rising Above iMentor Equal Opportunity Schools Bright Prospect https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/ecd4fe56-f664-4684-ae32-0bc1fb319b30/Save+the+Children+2.jpg Course Index - Help children in the Ukraine Given the recent tragic events in Ukraine, almost a half-a-million children are now in a refugee state. Save the Children, a 5-star Charity Navigator-rated organization, has feet on the street in Ukraine and is trying to help mitigate some of the pain of this disaster, including attempting to bridge the educational gap that is created in a time of war. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/df8f7ed3-75e7-49b8-abba-f6028a269525/Lesson+Summary.png Course Index - Make it stand out 10 critical lessons spread across three transformative areas https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649551126989-QPA6Q26NO9UNXY7MRBJC/Lesson+0.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623224286-ECVIF0KNQWCJ9AHZ9WHG/Lesson+1.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623236658-9XL4KV1FTI6OUY80HLAA/Lesson+2.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623246349-YGZMPNLVKCA910ECALHG/Lesson+3.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623261203-O4Q426V04CSWUC447DFS/Lesson+4.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623269804-SSVM7PQSR5O34WH92J8V/Lesson+5.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623283345-5HYXRBMDLHFFMMQWQMWD/Lesson+6.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623296968-16EPFOCWZKFA6BGWKX4K/Lesson+7.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623309712-28U9SR8IR7GDNASQQ3ZG/Lesson+8.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623323503-HG5ATF8P8IG3TIJBODWR/Lesson+9.png Course Index https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1649623338557-2FT3PVW87IWR2U971ODI/Lesson+10.png Course Index https://www.victorcho.com/4th-stakeholder daily 0.75 2023-11-14 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/fb9ce0a1-2544-4f61-af53-a046c359f6c5/Mercentary.png https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1bee6596-e416-4d70-b2f4-444a633a1590/DALL%C2%B7E+2022-08-03+14.25.20+-+man+taking+a++big+swing+with+a+baseball+bat%2C+neon+style+art%2C+modern+lines.png 4th Stakeholder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/309ccea9-5dc1-49cc-9c69-35efe13a9ea0/DALL%C2%B7E+2022-08-29+20.28.56.png 4th Stakeholder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e0f971a1-dd48-4901-995c-bdeca4fa5f25/DALL%C2%B7E+2022-08-03+13.21.30+-+rock+falling+into+water%2C+making+large+ripples%2C+neon+style+art%2C+modern+lines.png 4th Stakeholder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/49875182-f2de-473a-987d-573d8af7379e/DALL%C2%B7E+2022-08-30+12.52.35.png 4th Stakeholder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/2a9eb86c-b412-4234-b17e-0d1c3bf39a29/DALL%C2%B7E+2022-08-30+13.31.55+-+four+people+standing+in+a+line+with+their+hands+up%2C+each+a+different+color%2C+in+bright+neon+modern+lines.png 4th Stakeholder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/407eff75-1632-4dea-b2a7-29599316a238/4th+Stakeholder+Framework+-+AI.png 4th Stakeholder https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/62307891-6f84-45d4-bc39-43c3dea54996/Cho%2C+Victor_+1293.jpg https://www.victorcho.com/4th-stakeholder-article-1 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e4910d0b-0716-457a-a80e-2b7dcaba0a77/Header+Nav+0.png 4th Stakeholder - Article 1 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/dbaaf86a-f7c4-48a9-9a9f-72d4dd687534/DALL%C2%B7E+2022-08-03+14.34.41+-+jumping+over+a+canyon%2C+neon+style+art%2C+modern+lines.png 4th Stakeholder - Article 1 - Make it stand out We need to overcome some big 4th Stakeholder gaps. https://www.victorcho.com/4th-stakeholder-article-2 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/782de996-5b40-46d6-821e-40bd6c08274f/4th+Stakeholder+Framework+-+AI+-+Box.png 4th Stakeholder - Article 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e4910d0b-0716-457a-a80e-2b7dcaba0a77/Header+Nav+0.png 4th Stakeholder - Article 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-3 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/ee0dd06d-21ed-42a1-a6b7-200eb893767b/3+Ways+of+Doing+Good+-+AI.png 4th Stakeholder - Article 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0cef802b-533a-4081-b496-835c65929267/Header+Nav+1.png 4th Stakeholder - Article 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/5c9c8a87-cdd9-426c-abf5-3674e21db6fe/DALL%C2%B7E+2022-08-04+14.30.11+-+a+group+of+people+working+on+a+machine+in+neon+modern+lines.png 4th Stakeholder - Article 3 - Make it stand out Maximizing societal impact will fundamentally change how you operate in many areas. https://www.victorcho.com/4th-stakeholder-article-4 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/840fbcd5-564b-4cfa-b1f6-fb07a918f043/DALL%C2%B7E+2022-08-03+14.42.50+-+yin+yang+symbol%2C+neon+style+art%2C+modern+lines.png 4th Stakeholder - Article 4 - Make it stand out Your company and positive societal impact can be one and the same. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0cef802b-533a-4081-b496-835c65929267/Header+Nav+1.png 4th Stakeholder - Article 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-5 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0cef802b-533a-4081-b496-835c65929267/Header+Nav+1.png 4th Stakeholder - Article 5 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/37847e10-c111-404f-9875-8be59086913f/DALL%C2%B7E+2022-08-03+15.38.40+-+apple+tree+with+lots+of+apples+in+neon+modern+line+style.png 4th Stakeholder - Article 5 - Make it stand out Look for creative ways to create positive impact that grows in lockstep with your business. https://www.victorcho.com/4th-stakeholder-article-6 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/0cef802b-533a-4081-b496-835c65929267/Header+Nav+1.png 4th Stakeholder - Article 6 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/302f0185-bf4b-4f2a-b435-393855c0fc54/DALL%C2%B7E+2022-08-03+15.57.51+-+traffic+cop+directing+cars+in+neon+lines+with+modern+style.png 4th Stakeholder - Article 6 - Make it stand out Redirecting revenue, profit or resources to a cause is simple and scalable, but it’s just the start. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/f1087fbc-615c-4496-ba2c-f08e56760d30/Impact+ladder.png 4th Stakeholder - Article 6 - Make it stand out Continually challenge yourself to push your company higher up the slope of impact https://www.victorcho.com/4th-stakeholder-article-7 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b8d495ea-d317-4250-a6d0-710f755be193/DALL%C2%B7E+2022-08-06+23.59.41.png 4th Stakeholder - Article 7 - Make it stand out We can’t just sit by and watch as Second-order impacts grow. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 7 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-8 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 8 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/3ce0dde7-de22-4aae-8e8e-ba90ffe00a4c/DALL%C2%B7E+2022-08-07+00.23.09+-+a+factory+pouring+pollution+into+a+river+in+modern+neon+lines.png 4th Stakeholder - Article 8 - Make it stand out First-order impacts can be directly correlated to a company’s individual behavior. https://www.victorcho.com/4th-stakeholder-article-9 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/e23ddbb6-5629-4580-b776-d0848a2b9092/DALL%C2%B7E+2022-08-07+00.48.35+-+teens+addicted+to+cell+phones+in+neon+modern+lines.png 4th Stakeholder - Article 9 - Make it stand out Second-order impacts are partially but not completely caused by a given company’s actions. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 9 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-10 daily 0.75 2023-09-03 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/5d103bfe-65ad-4ada-ada0-73444ef53801/DALL%C2%B7E+2022-08-07+16.20.31+-+flock+of+sheep+grazing+in+modern+neon.png 4th Stakeholder - Article 10 - Make it stand out Multiple entities pursuing their own livelihood can create unanticipated harm for all. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 10 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-11 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 11 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/bd836447-63d9-4e97-b436-8214a065a1a9/DALL%C2%B7E+2022-08-07+17.04.44+-+ten+ants+working+together+in+modern+neon+lines.png 4th Stakeholder - Article 11 - Make it stand out Collective Action can happen pre-emptively or reactively. https://www.victorcho.com/4th-stakeholder-article-12 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/78cfd2a8-1d00-4065-a7c8-58c0d76d7209/Header+Nav+2.png 4th Stakeholder - Article 12 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/57731cf0-28ef-4258-9313-27744a5b8ee2/DALL%C2%B7E+2022-08-08+18.31.53.png 4th Stakeholder - Article 12 - Make it stand out Companies that jointly create Second-order impacts need to jointly commit to mitigating those impacts. https://www.victorcho.com/4th-stakeholder-article-13 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d7efb9ac-1fcd-4bc1-932a-f2581f2193fb/DALL%C2%B7E+2022-09-03+00.19.41+-+a+large+wave+coming+in.png 4th Stakeholder - Article 13 - Make it stand out You must focus on the biggest impact areas first and resource them sufficiently. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 13 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-14 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/8c29bb22-d3e6-4def-ae52-9a025aa8f20e/DALL%C2%B7E+2022-09-04+10.40.00+-+man+walking+down+a+road+towards+a+number+in+bright+neon+lines.png 4th Stakeholder - Article 14 - Make it stand out To optimize any system you typically need a guiding-light metric to optimize. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/a7b22156-74ca-4ba3-a993-2d3c57f9316e/DALL-E+2022-09-04+-+Modified+man+walking.png 4th Stakeholder - Article 14 - Make it stand out We must stop looking for a single unifying metric for prioritization. The solution will be found in a matrix. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 14 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-15 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/06fc8da9-dfbd-4f77-a971-261a7f0c2817/DALL-E+2022-09-06+Modified+ROI.png 4th Stakeholder - Article 15 - Make it stand out Financial ROI-based prioritization for 4th Stakeholder impacts is simply 1st Stakeholder prioritization in disguise. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/3678ae1c-cd6c-4844-bf91-96625035fa11/DALL-E+2022-09-06+Modified+ROI+2.png 4th Stakeholder - Article 15 - Make it stand out We must focus on what is needed, not just what is financially expedient. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 15 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-16 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 16 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/d9ad4a30-b456-4652-b5c8-99374af2ff86/Impact+x+Responsibility+Matrix.jpg 4th Stakeholder - Article 16 - Make it stand out Am Impact X Responsibility Matrix (perfect for the 4th Stakeholder). https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/fa804e47-47bf-49b3-85d8-4280241393f2/Impact+vs+Feasibility.jpg 4th Stakeholder - Article 16 - Make it stand out Sample Impact x Feasibility Prioritization Matrix*. Great for the 1st, 2nd, and 3rd Stakeholders (Shareholders, Customers, and Employees). https://www.victorcho.com/4th-stakeholder-article-17 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/2130fe77-a9ad-4421-a5b5-006444e2fe92/IR+Matrix+-+Evite.jpg 4th Stakeholder - Article 17 - Make it stand out A real-world example of deploying an Impact x Responsibility matrix for the 4th Stakeholder. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6d7fb92f-3a50-41d5-8c35-4567707e72ab/DALL%C2%B7E+2022-09-06+16.09.49+-+people+throwing+a+birthday+party+and+hugging+in+modern+neon+lines.png 4th Stakeholder - Article 17 - Make it stand out There’s no real downside to bringing people together face-to-face. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 17 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-18 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/2b77481f-85ca-4018-bd7c-b25e26d0185c/IR+Matrix+-+Dive.jpg 4th Stakeholder - Article 18 - Make it stand out Most companies focus on the right, on the things they completely control. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/6c6948c4-7fc7-464a-b877-626f7b2d0170/Header+Nav+3.png 4th Stakeholder - Article 18 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/f78d4807-2a5d-468b-8502-9df2b554a111/IR+Matrix+-+Zig+Zag.jpg 4th Stakeholder - Article 18 - Make it stand out You can’t just stay to the far right of this matrix, even though it’s easier and more comfortable to focus on areas you completely control. https://www.victorcho.com/4th-stakeholder-article-19 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/24054248-a91b-4455-94e8-61ee6cc69d2f/DALL%C2%B7E+2022-10-17+22.46.58+-+two+way+conversation.png 4th Stakeholder - Article 19 - Make it stand out Your interaction with your key business stakeholders has to be a two-way, honest conversation. https://www.victorcho.com/4th-stakeholder-article-20 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/b30bf1a1-2b1a-4e84-909a-b323c7d88288/DALL%C2%B7E+2022-10-17+23.29.24+-+A+crowd+of+people+talking+in+bright+neon+lines.png 4th Stakeholder - Article 20 - Make it stand out You have to get direct feedback from society if you are going to serve society’s interests. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 20 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-21 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/cdca6903-3bb6-41ac-a010-a64f2dac232b/DALL%C2%B7E+2022-10-17+23.34.49+-+an+array+of+radar+dishes%2C+picking+up+a+signal+from+space%2C+in+modern+neon+lines.png 4th Stakeholder - Article 21 - Make it stand out You need to tune all of your listening posts to be able to tease out the 4th Stakeholder signal. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 21 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/4th-stakeholder-article-22 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 22 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/52f3138e-15cf-426e-8fb6-fc1c62c3a6b4/DALL%C2%B7E+2022-10-17+23.39.03+-+prioritization+group.png 4th Stakeholder - Article 22 - Make it stand out You need a broad working group to be able to synthesize and triage the long tail of issues coming from your listening posts. https://www.victorcho.com/4th-stakeholder-article-23 daily 0.75 2022-10-19 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 23 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/7a9d63b3-a6c9-421d-8d91-c132f66cf816/DALL%C2%B7E+2022-10-17+23.52.24+-+people+working+behind+a+large+glass+window%2C+in+bright+neon+lines.png 4th Stakeholder - Article 23 - Make it stand out You need to commit to your 4th Stakeholder action plans, and you need to make the work and progress public. https://www.victorcho.com/4th-stakeholder-article-24 daily 0.75 2022-10-22 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/90a0b050-42a4-4d30-8577-bc470d6ec0f3/DALL%C2%B7E+2022-10-17+23.59.19+-+the+words+%27share%27+in+bright+neon+lights.png 4th Stakeholder - Article 24 - Make it stand out Please share this content widely with others. https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/80dbc699-e232-4b21-acac-468c0272fe16/Header+Nav+4.png 4th Stakeholder - Article 24 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.victorcho.com/courses daily 0.75 2022-01-22 https://www.victorcho.com/courses/p/ceo-secrets monthly 0.5 2022-02-28 https://images.squarespace-cdn.com/content/v1/61b8527bb415822d9198ba24/1642838699472-XKXO28908TXX7DVAMV7K/Lighting+Rocket.jpg Online Courses - 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