iVillage.com - Senior Vice President Operations and Strategy
2002 to 2004
Responsible for driving a revenue model shift for the world’s #1 women’s community web-site from a predominantly advertising driven company to one with diversified commerce, licensing, and partner revenue streams.
Launched and managed multiple new business lines in order to drive revenue diversification, including: iVillage Market, a private label e-commerce product site; iVillage Digital Products, an ongoing pipeline of digital for-pay products, premium services, and digital subscription offerings; and iVillage Search, a multi-pronged search offering that included web-search, contextually targeted search, and a differentiated search product offering for women.
Managed and scaled multiple web properties including: (#1 Astrology site, five million unique users, 100 million monthly page views, team of 25) and (#1 girl’s teen site, one million unique users, 40 million monthly page views, team of 11).
ZapSpot - Co-Founder and President
2000 to 2002
Conceived, co-founded, and scaled a new software company focused on creating a platform for small, viral, Internet-enabled software. Successfully managed the company through ramp-up, product launch, and ramp-down during the 2000-2001 tech market crash.
Raised $4.2 million in Angel + committed Venture Capital funding during a declining investment market.
Aggressively scaled company to 22 employees despite a tight hiring environment and grew the service worldwide to 3 million+ software application distributions and over 125+ countries.
Microsoft - Multiple roles
1993 to 2000
Transpoint.com - Director of Marketing
Supervised and directed all partner and technical marketing functions for the successful nationwide launch of the Internet Bill Payment Service. Expanded the business from less than ten partners and a handful of local markets into a broad network with over 300 billing partners and nationwide coverage.
Managed all aspects of marketing to existing and potential business partners, including: trade shows and events, direct marketing, electronic marketing, partner web-site creation, and software development kits.
Defined and directed all web marketing strategies and tactics, including a major site re-architecture and upgrade, reporting and analysis infrastructure, site usability and user-experience, integration with third-party web portals, and more.
Interactive Media Group - Group Marketing Manager
Responsible for increasing the Lifetime Value (LTV) of Microsoft’s thirty million+ end-user customers through the creation of a new web-based annuity service for a $1 billion+ division. Led the successful development, deployment and marketing of this initiative under budget and on time.
Managed $4M+ in development funds to explore and scale new Internet and software-as-a-service business models. Delivered ongoing recommendations to Bill Gates and the Executive Committee in terms of long-term business viability. Pushed the leading edge of marketing and Internet technologies including dynamic customer profiling and segmentation, end-to-end customer tracking and mass product customization.
Led extended team of 25+ in all aspects of strategy and execution, including web and database development, research and analysis, call center operations and fulfillment, marketing and communications, legal, accounting and finance.
Consumer Products Division - Interactive Marketing Manager
Managed the worldwide web and digital marketing strategy for a $500 million+ consumer products unit and successfully generated $20 million+ in incremental sales through multiple global marketing programs and initiatives.
Led the team responsible for development, production, and localization of worldwide electronic marketing tools and technologies in twenty+ countries and eight+ languages, including: CD-ROM samplers, interactive kiosks, interactive trial versions, interactive demos, web sites and more.
Defined and negotiated broad marketing distribution agreements with key internal groups and external companies (ISPs, retailers, OEMs, marketing partners).
Consumer Products Division - OEM Channel Manager
Managed 50%+ of the profits for a $500 million division by increasing worldwide Original Equipment Manufacturer revenue from $25 million to $125 million+ in the midst of heightened pricing-cutting from competitive vendors through a combination of negotiations, channel pricing strategies, and partner marketing.
Defined worldwide strategies, pricing, and licensing policies for the entire channel and managed all aspects of channel marketing, operations, and financials.
Negotiated strategic relationships and multi-million dollar licensing deals with top multinational OEMs.
Intuit - Vice President Web Marketing and Commerce
2004 to 2008
Responsible for all aspects of web marketing and operations for a $3 billion software and internet company with over 100 million unique web visitors per year. Grew web channel revenue from $300 million to $1.3 billion+ over four years despite increasing competitive pressures from Microsoft and disruptive web-based competitors.
Executive in charge of defining and launching next generation SaaS (software as a service) infrastructure for the company to enable recurring revenue web-based business models.
Consolidated fragmented web resources and teams into a single functional center-of-excellence that includes: search marketing, web marketing, design, web research and analytics, program management, planning and operations, development and QA, and infrastructure (80 employees).
Built-up an ecosystem of smaller, self-contained business-unit web marketing teams (multiple teams, 200 employees+) that delivered key customer-facing sites like www.turbotax.com, www.quickbooks.com, and www.quicken.com.
Standardized all technology platforms (content management, commerce systems, analytic systems, marketing systems, hosting, etc.) across the organization in order to drive efficiencies and lower costs.
Business line owner of www.quickbase.com, Intuit’s first RIA (Rich Internet Application) corporate workgroup offering (50 employees).
/ - President and CEO
2008 to 2012
Responsible for driving a fundamental turn-around in what had previously been the dominant social photo-sharing site in the U.S (www.ofoto.com). Drove a wholesale refactor of a $150 million+, 400+ employee business over four years despite significant external and internal pressures and a parent company Chapter 11.
Shifted the business into a more social and mobile marketing and product model resulting in a wave of innovate new product experiences (group sharing, mobile printing) across a full spectrum of devices (iOS, Android, Kindle). Achieved top 150 ranking with 1M+ downloads and 4.5 stars on the Apple App store.
Rebuilt the entire e-commerce and application infrastructure in order to bring the business to best-in-class in terms of core e-commerce capabilities (testing, analytics, scalability, speed, etc.).
Shifted the business into an ‘agile’ customer-centric development model focused on rapid, iterative development. The business was highlighted in the best-selling book “Lean Start-up” as a result.
Significantly reduced the operating expenses and cost structure of the business while simultaneously improving employee morale, talent, and execution.
Sold the business to Shutterfly after running a lengthy M&A and bidding process.
Twenty-four years of experience in software and Internet technology focused on business model and product reinvention—with hands-on experience from start-up to scale.
Professional Work Experience - Details
University of Pennsylvania - Wharton School of Business
1989 to 1993
Graduated with honors, Magna Cum Laude - BSE: Statistics and Marketing.
CEO experience driving a holistic and multi-year turn-around effort at (formerly www.Ofoto.com) that touched every aspect of a global, $150 million dollar+, 400+ person stand-alone subsidiary with over 75M+ members—culminating in a sale to Shutterfly.
Grew Intuit’s web channel from $300 million to $1.3 billion+ by fundamentally changing the company’s web strategy, organizational structure, processes, technology platforms, and more.
Co-founded and scaled a software/internet technology start-up focused on highly viral, Internet-enabled software (an Apple App Store pre-cursor). Scaled company to 500,000+ users, and 125+ countries.
Seven years of management experience at Microsoft Corp, working on key Internet marketing and new business initiatives. P&L ownership of early software-as-a-service business initiatives for Bill Gates and the Executive Committee.
Twelve+ years focused on reinventing consumer products and businesses across a wide range of industries, including community (iVillage), viral application networks (ZapSpot), photo sharing (Ofoto/KodakGallery), expertise networks (AskMe), and more.
Educational Resource Administrative Center - Database Developer
1988 to 1993
Defined, developed, and implemented multiple relational database systems on the VAX / PDP-11 platform (student grade tracking, computer-based testing, special education testing, and more).